Great Stuff Inc.’s motor-driven extension cord reel boasts several clever innovations, from its unique industrial design to its patented safety and convenience features.


Popular Science

Creative Director:
Todd Detwiler



The RoboReel was featured in Popular Science‘s annual How It Works issue. The features that make the cord reel unique are hidden within the spherical housing. I was tasked with creating a photo-illustration of the inner workings to highlight the key interior components and achieved this by overlaying the illustrated core atop a photo of the entire unit.

Skills Involved


  • Photoshop
  • Illustrator

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