Soda cost breakdown

Why is there more matter than antimatter? How did life begin? What is dark energy? How does gravity work? Why does a can of soda cost so darned much?



Creative Director:
Todd Detwiler



Maxim magazine chose to answer the last question first and commissioned me to create “something clever” to present the numbers behind one of the great mysteries of the universe. Copyright issues forced me to create “Pokesi,” a fictional soda brand for which I designed and printed a fictional label, wrapped it around a soda can, photographed it, then “sliced” the can with a little Photoshop magic, turning it into the infographic chart you see before you. All in the name of science.

Skills Involved


  • Photoshop
  • Illustrator
  • Photography

Return to Portfolio

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *