The Wind Factor

Changing winds over the North Atlantic mean changing revenues for Nav Canada which generates income from trans-Atlantic flights passing through Canadian domestic airspace. More southerly jetstreams result in reduced revenue, while more northerly winds make for happier Nav Canada bean counters. The problem: Jetstreams are unpredictable, making revenue forecasts difficult for Canada’s air navigation service provider – the world’s second largest provider by traffic volume.

Client

Nav Canada

Communications Specialist:
Hassan Hamdan

Website:
navcanada.ca

Assignment

While the subject matter of this assignment was narrowly focused, I was tasked with presenting the bigger picture. Literally! Four feet tall, eight feet wide. B-I-G. The massive infographic, to be exhibited at the 2017 Annual Meeting of the Transportation Research Board in Washington, DC would serve to explain the impact of jetstream winds on trans-Atlantic flights according to Nav Canada researchers, Paul Crispwell and Andrew Topham. Unlike most conferences, research subjects at TRB annual meetings are presented in poster form – think science fair for transporation geeks – with researchers on site to answer questions like, “Hey Paul and Andrew, who designed your amazing poster?” BIG infographic, BIG impact, BIG hit.

Skills Involved

Skills

  • Illustrator
  • InDesign

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